Optimizing Medtech Pricing Flexibility in a Digital World: Subscription Versus CapEx


Published in MedTech Strategist

Authors: Wendy Diller with Thomas F. Busby and
Oded Ben-Joseph

As medtech companies modify their business practices and pricing models to draw out the maximum value of their integrated digital and medical device offerings and respond to customers’ concerns about high up-front costs of adopting new technologies, they need to discern the trade-offs and proper use cases.

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