A Shifting Market Environment and Strategies Fueling Innovation in Prostate Cancer Treatment
Blockbuster drug patent expiration, advances in enabling technology, and the emergence of personalized medicine for prostate cancer treatment create a landscape worth examining.
A Shifting Market Environment and Strategies Fueling Innovation in Prostate Cancer Treatment
Published in Nature Biotechnology
Authors: Michael Casasanta, PhD , Nicholas Frame, PhD & Oded Ben-Joseph, PhD, MBA
Abstract:
• Exploring strategic decision-making within the prostate cancer market; a look at the intersection of innovation and opportunism
• We explore how leading companies are adapting to maintain and grow market leadership in an environment of patent expiry, technological advancement, and regulatory landscape shifts
• There has been a flurry of transactional activity in the space among medical device and pharmaceutical companies in recent years
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